Business Development (Marketing) Specialist (Houston) (DFM #586)

Company Confidential

High-profile, international law firm is seeking a Business Development (Marketing) Specialist who has enthusiasm and dedication to building a professional services marketing career!

The role provides direct support in the execution of a wide variety of marketing and business development initiatives, including pitch books, presentations, proposals, research, content administration, marketing communications, events, and practice group coordination.  The Specialist will support many of the firm’s corporate transactional practices, including Capital Markets and Securities, M&A’s, Private Equity and Energy.

Their international Business Development Team fosters collaboration and mutual support between team members with a keen focus on productivity, accountability, creativity and high-performance.  The role is appropriate for a marketing professional with 5+ years of experience who is ready for a position with potential for growth.  Large law firm or professional services experience are a big plus!  The Specialist primarily will support corporate lawyers in several offices across Texas, as well as Denver, Mexico City, New York and Shanghai.


Essential Duties:

Pitch Books, Presentations and Proposals:

-Responsible for creation, tailoring, and production of pitch books, presentations and proposals and tracking relevant information in the Firm’s pitch book and proposal databases.

-Coordinate the capturing of revisions made to lawyer resumes, practice descriptions and experience records in the course or preparing pitch book or proposal and applying any permanent updates to the business development documents and databases.  Identify and recommend newly-drafted content that should be culled from pitch books and proposals and added to the business development databases.


-Partner with the Business Development Manager and section leadership to identify the need for specific company, client, industry, competitor, and industry rends research using the firm’s research tools and internal databases to assist with business development efforts.  Liaison with the department’s Competitive Intelligence Group on firm research projects.

Content Administration:

-Accountable for regular updates practice group overviews, deal and case charts, representative client lists, and other materials.  Provide updates on lawyer resumes to the website team for periodic updates.

-Support the collection of experience from attorneys and practice groups for inclusion in the firm’s business development databases.  Ensure experience submissions meet the firm’s style standards.

-Prepare submissions for key directory rankings, awards and league tables.

-Maintain and update practice group distribution and event lists in the firm’s customer relationship management (CRM) system.

-Update the firm’s CRM system to track new and developing business as directed by the BDMs.

Marketing Communications:

-Work with the BDM and marketing operations colleagues to leverage collected experience by distributing information through multiple communications channels, e.g., website, press releases, social media and directory submissions.

-Prepare and develop internal newsletters and assist BDM with external client communications.

-Proofread various marketing communication pieces.


-Assist BDM with various business development events and sponsorships by working with the firm;s Event specialists on event logistics, invitation list creation and updating, invitation design, event material preparation, reminders and follow-up communications.

-Responsible for assigned events including the strategy, subject matter, planning, execution and follow up plan.

-Assisting the BDM and Event Specialist (ES) during the event.

-Updating firm’s CRM system to track post-event follow-up and return on investment.

Practice Group Coordination:

-Work directly with the BDM and relevant section chairs to coordinate annual business planning and goal development, formulate the overall strategy, and execute the tactical business development/marketing plans each year.

-Coordinate all aspects of practice group and client team business development meetings.  Prepare and circulate relevant pre/post meeting materials.

-Review and updated periodic accounting reports, working with the BDM.

Other Duties:

-Perform related duties as assigned.

Reporting Relationship:

-The Business Development Specialist reports directly to the BDM with a dotted line relationship to the CMO and the relevant section chairs.

Desired Education:

-Bachelor’s degree.  Graduate degree is a plus!


-Five plus years of work experience in a large law firm or professional services, marketing/business development or corporate communications is preferred.  Strong computer proficiency is a must (Microsoft Office).  Experience with middle market corporations and/or private equity section desired.

-Excellent communication skills, writing, proofreading and editing and superior attention to detail.  Strong work ethic and positive client service orientation.  Ability to learn new software such as InterAction and a variety of competitive and business intelligence tools is required.  Must be able to handle multiple projects in a fast-paced environment with tight deadlines.  Must also be poised and able to exhibit professional diplomacy amid high stress situations.  Strong teamwork skills and ability to take ownership of numerous assigned tasks.


Law firm provides an outstanding benefit package along with beautiful offices in downtown Houston!


Salary:  $70,000-75,000 DOE

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