Marketing and Business Development Manager (DFM #629)

Company Confidential

Full-service law firm with offices in Dallas and Houston is seeking a MARKETING AND BUSINESS DEVELOPMENT MANAGER to join their team!  This position will play a large role to (1) create strategic business development and marketing plans and execute action items to achieve goals; (2) implement a comprehensive content marketing strategy across all digital and offline channels; (3) work with attorneys to prepare pitches for new business, as well as respond to requests for information and proposals; and (4) promote the visibility of the Firm among extsting and prospective clients!

Duties & Responsibilities:

Marketing

-Develop thorough knowledge and understanding the Firm’s practice, its attorneys, client base, systems and procedures

-Research and identify future marketing opportunities for the firm and its attorneys

-Develop and execute Firm social media presence

-Lead the development and implementation of all Firm, practice group and individual attorney marketing and business development plans

-Oversee and administer Firm marketing budgets and expenses

-Maintain Firm website and internet presence, including content marketing strategy

-Build and enhance the Firm’s brand and reputation with key audiences, including clients, prospective clients and referral sources

-Oversee media outreach, including by-lined articles and press releases

-Research and identify opportunities for the Firm and its attorneys to become involved and active

-Oversee and approve all sponsorships and charitable contributions

-Oversee and approve all advertising, including law firm and lawyer rankings and directories

-Assist with the onboarding of new attorneys and support staff

-Provide periodic reports to Firm leadership about the Firm’s marketing and business development program

-Build and maintain up-to-date client database for all key contacts of the Firm

 

Business Development

-Identify and support speaking and writing opportunities for the Firm and its attorneys

-Manage and oversee all Firm marketing seminars and events

-Assist in developing and presenting proposals and responding to RFPs

-Develop and implement effective marketing and business development training and development programs, including social media policy and training

-Provide individual partner and associate support in marketing and business development on a regular and ongoing basis

-Attend and participate in Firm meetings to present business development topics

 

Qualifications:

Five or more years of experience in marketing/business development, preferably in a law firm or professional services environment

-Bachelor’s degree (Journalism, Communications or Marketing major preferred)

-Excellent organizational, interpersonal relations, written and verbal communication skills

-Marketing, PR, social media and management experience

-Works well under pressure, excellent problem-solver and team player

-Capacity to build and maintain strong working relationships at all levels in the organization

 

Law firm provides a highly competitive salary along with rich benefits!

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